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Alex Setnikar @alex

Creative Director / Copywriter
at Contract in New York, NY

Available Freelance alexsetnikar.com

They say there’s no truth in advertising. I beg to differ. Every product category has a truth – a human truth – that transcends print or digital, product benefits or features, copy or design. It’s a truth that touches people. Speaks to people. Moves people. It’s that one seed that can make a brand more than just a product, but apart of people’s thoughts, identity and culture. That’s where I start on every project, and what I instill in the people I lead. And whatever that human truth turns out to be, I can turn it into the big idea, sell it in, execute it and deliver it on time, be it a brand platform, integrated campaign, print ad, out-of-home spot, website, social networking strategy, emerging platform tactic -- or even 300 banners, if you must.


Agencies: Publicis, Deutsch, Grey, AKQA, BBDO, McCann-Erickson, Organic, Havas, Wunderman, Sapient Nitro, 360i, Digitas, Wechsler Ross. Brands: Heineken, Similac, Pediasure, Levis, Pantene, Desigual, AXA Financial, E*Trade, Similac, Pediasure, M&Ms, Skittles, NetJets, Mucinex, Victoria Secret, Tylenol, Oscar Mayer, ChipsAhoy, Dasani, LG Electronics, Merck, Discover, Bloomberg, Citibank, AARP, Barnes & Noble, Gilead, Merril Lynch, Bank of America, American Express, Seagrams.


Creative strategy, branding, storytelling, campaign & concept development, copywriting, broadcast, print, ux, social, mobile and new business pitches.



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