I'm a brand storyteller. I tell stories that help brands develop lasting relationships with their customers. Narratives that inspire people to like, follow, share and recall.

I have more than 20 years of digital, brand, pharma, retail and direct response advertising experience at leading international advertising agencies, creating winning campaigns for mega brands, such as AT&T, Dell, Franklin Templeton, J&J and Time Warner Cable. A few highlights from my career:

• Achieving all time best response rates for BellSouth’s Large Business CRM program and consumer DSL multichannel acquisition campaign.

• Driving 50% increase in AT&T Wireless’s voice-activated information service through national radio campaign.

• Boosting RCN/StarPower’s dial-up Internet subscriptions by 142% with a winning retail DRTV commercial. 

• Rebranding Nestlé Waters home delivery service, Sun Chemical and Time Warner Cable Business Class.

• Designing website platforms from strategy through development for The Bagster, DePuy Synthes, Nestlé Waters, Novo Nordisk, Sun Chemical, Sunovion Pharmaceuticals, Wall Street English

• Developing interactive marketing tools for Citibank's new digitally-focused retail branches

Specialties: 

• Advertising Industry Experience: Beauty & fashion, cable TV, consumer goods & services, financial services, manufacturing, technology, telecommunications and travel & leisure

• Media Experience: DRTV, web videos, print, radio, direct mail, email, digital display advertising, microsites and corporate Web sites, social media campaigns

• Disciplines: digital, B2B, B2C, CRM, direct response, retail, branding and digital ecosystem development

• Activation marketing specialist

• Branded content expert

• Team leader who inspires best-in-class work from staff