When I think about why I chose this way of life, I always come back to one word: Balance. You hear often that balance is important to a healthy life. And balance is just as important in my work. Design is a kind of visual communication, where you must balance each element correctly to a deliver the power of a product, or an idea. And just as in life, there are no shortcuts in design. The trip is never a short one: To produce great products, you have the need to improve yourself, your knowledge and your skills. My work is a daily challenge, step by step, towards ever- elusive perfection. I am fortunate that my work and my life have helped me create relationships with truly positive, imaginative people. Fortunately, many of them share my passions for music, reading, Zen culture.